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Connect outside the box:


Smitten makes arguably the best ice cream in the world and yet, it wasn't quite getting the full credit it deserved for all of the complexity and work that goes into every scoop. For a business that hasn't been able to articulate its story and positioning, that translates into a loss of brand equity, revenue and margin. 9Dotz worked with the Smitten team and stakeholders to help articulate the Smitten story and develop a strategy for turning their business into a marketing strategy. What that meant for us was embedding their positioning into their culture and bringing the Smitten brand to life!