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MARKETING IS NOT ABOUT HOW YOU
REACH PEOPLE.
IT'S ABOUT WHY
THEY SHOULD
REACH FOR YOU.
Be consistent in WHAT you are saying, and deliberately be inconsistent in HOW you say it.
We will be remembered
in spite of ourselves.
Be you
no matter what.
It's not business,
it's personal.
About us
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INTENTION
"Find out who you are and do it on purpose."
- Dolly Parton
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MEANING
It's about sincerely striving to improve people's lives and their world in a meaningful way.
It's not business, it's personal.
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FEELINGS
Brands are defined by how they make us feel about their values and therefore about ourselves, not by what we think of their products.
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team
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